What is affiliate marketing and what are the types?

If you have ever searched Google for tips on how to make money on the internet, you have surely come across the term “affiliate”. However, it is not always clear what they are affiliated with and what they do. In a very simple definition, we can say that a digital affiliate is an agent that indicates third party products on the internet and earns a commission for sale. A good affiliate is one, who can develop mechanisms to sell as many units as possible.

The digital affiliate not only sells info products, it can also sell physical products. You may have already purchased a vacuum cleaner without knowing that you were generating commission for an affiliate. And there is also the possibility to sell things that are neither physical products nor info products.

Affiliate Investor

The affiliate investor has a single objective: to generate traffic. Here the focus is not on producing content or getting closer to the audience. In this modality, it is necessary to invest in advertising to attract people to a page to buy a certain product. The specialists in this area work a lot with Face book Ads, Instagram Ads, Bing Ads and also buying banners and advertising spaces in media with a large audience.

Affiliate Authority

In this modality, the affiliate needs to worry about generating content to educate an audience that will become customers. It is necessary to create a solid audience that needs to be fed with quality content. As the name already suggests, the affiliate must be an authority in the chosen niche. The people who follow you will see you as an expert and will trust you.

Which one is better: Investor and Authority?

There is no better or worse. However, it is possible to say that one will be more viable for a given moment, while the other will be more useful for another. It has already been said that the affiliate authority needs to produce content for a certain audience. But if you’re starting from scratch, you probably won’t have an audience. Therefore, at this point the modality of affiliate authority is not very interesting for your business. At the beginning you will need a little push to start selling: investing in advertisements. The great advantage of the affiliate investor is that he does not need to generate content and does not need an audience. However, you need to invest a lot in advertising.


If you are thinking of starting your career as a full-time affiliate marketer, it is good to have professional knowledge. You can join an online training course, such as Evergreen Wealth Formula. You will get the training materials after you become a member. If you want to know more about the training program, it is good to read Evergreen Wealth Formula reviews online.

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